Wednesday, July 9, 2014

Stars announce Stand Up to Cancer Canada

Four Levels of Patient Activation

I was terribly disappointed by a recent PR news conference. It's all about the Stand Up To Cancer movement moving to Canada. It is sad, really. All this money they plan on raising going to cancer research. How many billions have the Pink Ribbon, Inc. people raised through expensive fundraisers where participation costs you $200 per team, with money going into their coffers.

This is a tragedy.

Stars announce Stand Up to Cancer Canada

Dan Aykroyd, Jesse Tyler Ferguson and Kyle MacLachlan open up at launch in Toronto

Dan Akroyd's speech was one of battle-speak, which has no place in healthcare treatment. He spoke of battles, a war and fights, while citing numbers such as two in five people getting cancer. We prefer, in our household, to speak of confronting our cancer. This is a concept many have missed, including the media, as well as the spokespersons.
"The statistics are staggering: two out of five Canadians are expected to develop cancer in their lifetimes," Aykroyd told a news conference. "Every hour of every day, 22 Canadians will be diagnosed with some type of cancer — nine of these people will die from the disease. It is the leading cause of death in Canada."
He doesn't cite any statistics about those who are successfully treated. Many of us do recover.
What is missing in all of these media events, and telethons, is a sensible voice of reason.
This year, approximately 1.65 million Americans will be diagnosed with cancer and about 585,720 will die of the disease.

Where does the money go?


  • SU2C’s unique funding model, developed with the help of prominent cancer researchers, encourages collaboration and innovation through two new types of scientific grant. 
  • Dream Team grants are awarded to multi-institutional groups of scientists who work collaboratively, rather than competitively, to develop new treatments quickly in order to save lives now. 
  • Innovative Research Grants support groundbreaking cancer research projects that are high-risk but could also be high-impact, and have the potential to significantly affect patient care. 

Prevent cancer

Monitor your BP
Eat well, mostly plants; exercise and stay active; practice sleep hygiene; monitor your body; be proactive; keep toxins away from your body; avoid too much alcohol, smog, carcinogenic substances, or cigarettes; look after Mind, Body, Spirit.

Even so, some of us will contract cancer. Our cells wear out. It is all the more difficult when it is a young person. That is when we worry about what kind of chemicals we put into land, sea and air. This is where we should concentrate on improving the environment, cleaning up waste, oil spills, pollution.

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