Many do not understand the difference between a retirement home and a LTC home.
Retirement homes, where those with money can purchase services, and are designated officially as 'tenants'. Those in long-term care (LTC) are protected by the Ministry of Health and LTC, and are residents with a Bill of Rights.
For those in long-term care many are subsidized in for-profit care, by government dollars.
'Nursing homes' are a term of the past. There aren't as many nurses as there used to be. PSWs do the heavy work, serving intimate needs (ADLs) of residents.
Christian Labour Association of Canada (CLAC) launched its "A Time to Care" campaign.
In my opinion many already care. They are hampered by the system, however, and a for-profit model of healthcare in Canada.
You can find out more about the petition by visiting www.atimetocare.ca.