Tuesday, October 6, 2009

Be Kind to Your Eyes

It is funny that people send me important articles...

Dear Jennifer,

Did you know that the Canadian ‘baby boomer’ population spends at least 7.5 hours a day on various digital screens including computers, televisions, and Blackberries? October is Eye Health Month and the Canadian Association of Optometrists has important eye and vision health information for your readers. For more information on eye health, visit www.opto.ca.
High screen time has led to the rise of Computer Vision Syndrome (CVS), a condition used by Canadian optometrists to describe eye and vision ailments associated with high screen time, including dry, blurred and irritated eyes, double vision, sensitivity to light and headaches.
Compared to five years ago, female ‘baby boomers’, aged 45-54 are reporting higher usage of eye-straining devices versus male boomers and as a result are reporting more eye and vision ailments than other age groups.
Be Kind to Your Eyes – Tips for Minimizing Computer Vision Syndrome
The 20-20-20 Rule
Every 20 minutes of screen time, take a 20 second break to blink and focus your eyes on something 20 feet away.

Screen Smarts
Take a few seconds to adjust the brightness and contrast of your digital screen. The brightness and contrast should be set at comfortable intensity so that the letters are easily read.

Press “OFF”
If you experience any CVS symptoms, turn off your digital screen and visit your optometrist for a comprehensive eye exam. Ask your optometrist if your glasses are up to date and describe any symptoms you may be experiencing. Your eyes will thank you.

Working on computers, watching television and using other digital screens is a part of everyday life so make sure your readers have the right information to maintain eye and vision health and minimize any symptoms associated with computer vision syndrome.
More information on eye health month and tips for minimizing CVS is on-line.
Please contact, for tips on minimizing CVS or images related to Eye Health Month:

Stephanie Fitch
Fleishman-Hillard Toronto
stephanie.fitch@fleishman.ca

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